Tv, print, and social ideas for the Maserati Ghibli, Quattroporte, and Levante
ECD: Mark Koelfgen
CD: Frauke Tiemann, Luke Partridge
CW: Annie Egan, Danny Wantz, Jon Igelnik
AD: Simon Woodham
To show off the freshly re-branded premium health supplement brand Shaklee, we built and filmed a fully functional Natural Rube Goldberg machine that was made out of Shaklee’s products and ingredients.
ECD: Ben Wolan
CW: Clemence Pluche
Director: Jorrit Stollman
We created fun and engaging animated social posts about Chevron's role in El Segundo and Fresno County California.
CD: Richard Sabean
CW: Jesse Custodio
‘Gamified’ is an interactive game introduced on Instagram that challenges you to step into the shoes of the Fresno FC goalie to stop the opponent’s goal.
We ‘hacked’ the instagram story; by tapping and holding the screen, the user could block the soccer ball with the goalie’s hand. This game is featured on the ‘ffcfoxes’ instagram page.
Shot in and around Marfa, Texas, this campaign halos the growing high-performance GT line from KIA Motors.
ECD: Mark Koelfgen
GCD: Frauke Tiemann
Introducing the Coors Light Chill Pill: a refreshing micro-dose of your favorite brew encapsulated in every pill. Embodying our tagline 'Made to Chill,' it's relaxation, reimagined. Pop a Chill Pill and let the coolness of the Rockies wash over you.
A chill video, narrated by Dr. J. Everything you see and hear, from the images to the voice, was made with A.I.
We're launching Coors Light's Chill Pills just in time for March Madness. As the brackets heat up, remember to stay as cool as the Rockies. With every twist and turn of the game, take a moment, pop a Chill Pill, and savor the calm amidst the basketball storm. Designed for the bracket frenzy, crafted to keep you chilled.
Post Copy: Take a Chill Pill and turn March Madness into March Chillness.
Statistics show that approximately 60% of NBA players go broke within the first five years of retirement. Recognizing this challenge and aligning with its mission to promote smart investment habits, iShares established the Future Baller$ team, consisting of promising NBA prospects. This pioneering sponsorship initiative empowered them to invest wisely and provided guidance on long-term financial strategies. All five members were successfully drafted in the 2022 NBA Draft.
Anthem spot that introduced the iShares Future Baller$ during the NBA Draft.
Adrian 'Woj' Wojnarowski’s instagram post during the NBA Draft to introduce our five NBA rookies and coach Lauren Simmons.
A personal story that Benedict posted on his instagram during the NBA Draft. He was drafted to the Indiana Pacers.
A personal story that Jaden posted on his instagram during the NBA Draft. He was drafted to the Detroit Pistons.
A personal story that E.J. Liddell posted on his instagram during the NBA Draft. He was drafted to the New Orlean Pelicans.
A personal story that Jalen posted on his instagram during the NBA Draft. He was drafted to the Detroit Pistons.
A series of educational videos with financial coach Lauren Simmons and Future Baller Jalen Duren.
Duracell helps you feel never more alive by providing lasting power to your electronic devices. This notion was executed through print, ooh, experiential, and retail.
ECD: Mark Koelfgen
CD: Frauke Tiemann, Michael Cannova
The Keep It Golden campaign is an initiative calling on Californians to join a movement dedicated to fighting climate change through collective action and weekly interactive energy-saving challenges.
ECD: Ben Wolan
CD: Mark Krajan
CW: Jesse Custodio
Director: Anson Fogel
We created an anthem video to rally Californians around the urgent cause of climate change. Filmed across the state's iconic landscapes, the video featured residents holding up signs that collectively spelled out an inspiring commitment to safeguard California's natural splendor. It wasn't just about individual actions but a statewide collaboration to uphold the golden standard of living that defines California.
We launched a playful SMS initiative featuring Goldie, our sunny mascot, who sends weekly energy-saving challenges. Say 'YES' and you'll receive a cheerful Goldie GIF; say 'NO', and Goldie's response will encourage you to try next time. It's a fun, gif-driven way to promote energy consciousness among Californians and make a difference in the climate change fight.
Californians that signed up for the Goldie Text Program got a Goldie branded tote bag, hat, and beach blanket.
Meet Greg, the everyday hero of our Power Saver Rewards campaign. No capes or super strength—just the power to prevent outages during flex alerts. With each sign-up, he earns bill credits and community admiration, showing that heroism is within us all.
CD: Jo Cresswell
Sr. CW: Roselyn Pla
Design Director: Hilary Carey
The "Jeep Free to Be" campaign powerfully conveyed the message, "What unites us is stronger than what divides us." Utilizing a split-screen technique, the ad showcased opposing sides finding common ground within a Jeep. Set to the anthem "If You Want to Sing Out, Sing Out" by Cat Stevens, the 60-second spot resonated deeply when aired during the 2016 presidential debate, emphasizing unity in divisive times.
ECD: James Cheung & Cliff Skeete
CD: Luke Partridge & Annie Egan
CW: Jesse Custodio & Peter Min
To emphasize the idea of unity from multiple perspectives, we created an ad where the copy can be read as a whole, presenting a continuous message, or it can be split down the middle, with each side offering a coherent standalone statement.
A Miller Lite Holiday campaign idea.
Gift cards are a bad gift, they’re impersonal and force us to buy things that are totally unrelated to who we are. So, let’s hack them to give people another, better option. Something more personal, something that can be enjoy with friends.
Let’s turn every gift card into a gift card for beer.
We’ll partner with a gift card exchange service like CardCash to build a branded microsite, MillerTimeBeerCards.com, where we’ll trade our beer for any gift card from any merchant. Just enter the info for the gift card you’re swapping on our site and we’ll email you a beer voucher. It’s that simple.
Decked out in gift card motifs, Miller Lite's holiday can playfully nods to the age-old tradition of gifting cards. More than just a design, it's a clever ad for their gift card exchange program. This season, the best gift isn't just inside the card but inside the can. Turn cards into Miller Time with every sip.
We’ll use real gift cards to help launch our BeerCards. In NYC’s Union Square, we’ll create a large mosaic installation with hundreds of gift cards sandwiched between clear glass. From a distance, the cards will act like pixels, creating our message: “EVERY GIFT CARD IS A GIFT CARD FOR MILLER TIME.” along with our BeerCards URL.
When viewed from the front, our message will be visible, but when people walk around the rear of the installation, they’ll see the back of the gift cards with their fully-functional codes scratched off and ready to be redeemed for Miller Time.
We created an integrated digital campaign for 3D Hubs which is an online 3D printing service platform. It operates a network of 6,370 3D printing services in over 150 countries, providing over 1 billion people access to a 3D printer within 10 miles (16km) of their home.
ECD: Craig Cimmino
CW: Jesse Custodio
Who said Rome couldn’t be built in a day? We’d use the 3D Hubs network to have different printers from around the world print individual pieces of a scale model of the city of Rome. We’d document this in a short video clip.
To raise awareness of our attempt to build Rome in a day, we’d launch a takeover page on technology focused websites like: Gizmodo, Engadget, Wired, etc. The takeover page would mimic the inside of a 3D printer as it animates to create a 3D model of the word “ROME” stylized to look like Roman monuments & structures.
The landing page will feature a livestream of the scale model of Rome with a countdown clock and progress meter. Users will be able to click on multiple windows to get access to different camera angles. One angle could be of the table being constructed, another a camera set up on a bike messengers helmet, another on a 3D printer. This would give users more control.
We wanted to position Canada Dry ginger ale as the beverage of choice to relax harder with. These series of unskippable pre-roll ads show the relaxing effects of ginger ale using the visual language of a smart watch heart monitor, and EKG machine.
CW: Jesse Custodio
CW: Anna Tucker
Droid boot-up animation, Penn Station OOH, and weather app design.
CD: Michael Cannova
Designer: Matthew Samuel
CD: Luke Partridge
CW: Annie Egan
http://adage.com/article/cmo-strategy/jc-penney-targets-moms-mother-s-day-pinterest-campaign/303686/
DAZN signed Canelo Alverez to a 10 fight 350 million dollar contract, the biggest contract in sports history. We created a series of OOH and Social/Digital campaign to advertise his first fight on the DAZN app, the Netflix of sports.
ECD: Justin Walsh, Jon Goldberg
Copywriter: Jesse Custodio
